Project: The objective was to create a distinctive consumer product brand that leveraged the cherished reputation of the esteemed food magazine SAVEUR. This initiative aimed to harness the magazine’s extensive knowledge and expertise in the world of food to develop high-quality products that are thoughtfully tailored for its dedicated readership.

Challenge: The primary challenge was in maintaining a clear separation between the editorial content of the magazine and the newly developed consumer products, while ensuring that both share a cohesive visual identity that reflected the brand's DNA. This involved making strategic callbacks to SAVEUR's rich visual history, which spans over 25 years, in order to reinforce its position as a trusted authority in the culinary space.