Challenge: Create an Outdoor Life® brand identity that shares DNA and brand awareness with the Outdoor Life media brand.

Branding

Primary Logo

Secondary Marks

Typography

Color System

Packaging

Created packaging based on the Outdoor Life® style guide. The system needed to be flexible enough to work for hangtags, boxed product as well as peggable vinyl bags.

Print Campaign

These were used in various magazines to help drive awareness and traffic to the retail partners.

Art Direction + Design + Photography

Amazon Storefront

Email Campaign

Booth Design

Outdoor Life booth at the Outdoor Retailer event

Art Direction + Design